According to a 2015 Google study, nine out of ten consumers use search engines to find services, reviews, and products in their area, meaning locally. You’re sure too, right?
Google often automatically creates entries for businesses that are shown to you in search. There may already be a neglected entry for your company. Google collects all the information that the search engine finds online and creates an entry from it, without your having created or influenced it.
Do you want to take advantage of the full potential of Google My Business for your business? At Google My Business Management Austin we help companies, contact us or consult our all-inclusive marketing and design plans.
We review some of the reasons why using Google My Business properly can be the key to achieving the online visibility your business needs.
What is Google My Business?
Google My Business is a service provided by Google specifically designed to enhance the visibility of local businesses on the internet.
It consists of a card in which companies can include information about their location, hours, products or services and photographs of their interior. In addition, it includes interaction options for users, who can write reviews, make reservations, ask questions and call or write directly to the business.
Reasons to use Google My Business in your company
Improve your visibility
On the one hand, Google My Business listings appear on Google in a prominent position when the user does a related search, right after advertising and before organic results.
In order to position yourself in this place, it is essential to work on the file with updated data to achieve true visibility. If a user searches for nearby hardware stores, the search engine only highlights three of these businesses (the rest of the businesses appear in a larger list that the user can click to access).
In addition, there is also a simple way to position the business on Google Maps, so that users can find the location if they are searching nearby.
A trusted showcase for your customers
The Google My Business listing includes a series of features that allow customers to learn more about the business, even before visiting it. In the tab, you can see:
- *Positive reviews from other users. It is important to encourage satisfied customers to leave reviews, since, in addition to motivating other customers to visit you, they are an important positioning factor for your listing.
- *A section of questions and answers, in which to answer all possible doubts about your products or services. It is common for potential customers to ask if the store has a certain product or if it provides a certain service: a timely response can turn into a sale. Other Internet users can also answer the questions and all users (including the company) can vote for the best contributions to make them stand out from the rest.
- *Recent publications about your business, with the latest news or offers. In this way, you make your company’s activity visible and show that you are active.
- *Show your business differently than other platforms
The digital presence of a business includes different platforms (social networks, website, online directories…) in which to be present, each with its own idiosyncrasy.
Google My Business is specifically designed for local businesses, and allows some specific features that clearly enhance the image of your company.
This is the case of virtual tours, which allow users to see the interior of the premises through a virtual and immersive panoramic recreation, while still planning their visit. Or of the hours, which allow users to locate businesses that are open at the time of the search.
Generate more visits to your store
Google’s platform for businesses has proven to be particularly effective in encouraging users to visit a store and buy products or services there.
Thus, according to statistics from the platform itself, 50% of searches by business users on Google Maps end in a real visit on the same day, and the number rises to 76% if the search is carried out through a smartphone. .
At Google My Business Management Austin we carry out the complete management of Google My Business for our clients. We have professionals specialized in optimizing your Google My Business listing to improve the local SEO of your company.
